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Search Engine Optimisation (SEO)

As a business functioning online, your online presence has a major impact on the growth and overall success of your business. It all boils down to how easily your target audience is able to find your company information online. Logically, your audience has to be aware of your brand before they can do business with your brand. That’s where seo comes in. 

SEO is a technique to ensure that a site is reachable to search engines and improves the chances to be easily found online. We have in our ranks some of the best copywriters in the business to make sure you get the content that gets rankings. Performing a simple seo audit can tell business owners tons of valuable information. Such as, how visible their online content is to their audience, and how well it is performing.

Our SEO process consists of 5 stages

1. Business Evaluation & Site Analysis

The first step in our process is becoming familiar with your business, your target audience, and your goals. Then we analyze the current site’s content, mapping, code, and keyword density to discover site weaknesses & strengths. We perform keyword research to determine what keywords your audience is using and what keywords can be useful to craft content around your brand.

2. Strategy & Goal Development

After we analyze the information on your site, we begin to develop a customized plan to take your current site and transform it. We reconfigure your site’s web pages with the best seo techniques that will turn it into a site that not only begins to rank above your competition, but also higher up on SERPs for the keywords your target audience uses the most. As we do all this, we always keep in mind your user experience, making sure to use white hat seo techniques, so your overall site still performs well for your visitors.

3. Setup

One of the most important parts of the seo process is setting up all the proper tools. Without the right tools, you won’t be able to measure the results. Implementation of technical SEO prerequisites such as tools, dashboards, and analytic systems are used so we don’t miss an inch of your optimization success.

4. Optimization Execution

The next step is to perform execution of on-page seo and off-page optimization strategies. If you aren’t familiar with the terms “on-page seo” and “off-page seo,” they are simply used to refer to the type of practices used to rank your website. On-page seo is the factors you can control, like content. Off-page seo refers to any other factors that are external, like backlinks. This stage of the process consists of cleaning up your site’s code, content, architecture, mapping, keyword usage and much more.

5. Ongoing Optimization

The next step is to perform execution of on-page seo and off-page optimization strategies. If you aren’t familiar with the terms “on-page seo” and “off-page seo,” they are simply used to refer to the type of practices used to rank your website. On-page seo is the factors you can control, like content. Off-page seo refers to any other factors that are external, like backlinks. This stage of the process consists of cleaning up your site’s code, content, architecture, mapping, keyword usage and much more.

Even though there are certain techniques we make sure to apply to each of our client’s campaigns, our SEO professionals know that the best SEO services aren’t one size fits all. Our SEO service and SEO packages are unique to your company’s specific business goals, budget and target audience. No two businesses are the same and your SEO package shouldn’t be either. Get started with a custom SEO package

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