How we work

At Boqwana Media, we have a cross-discipline team of digital marketing practitioners. Our combined experience across a range of sectors means we can confidently put together a team that excels at providing solutions for your business.

We value people above all else. We know the happier the people we work with are, the better our work for Boqwana Media’s clients will be. The better Boqwana Media’s work, the happier our clients are. Because of this, we make sure that everyone who works at Boqwana Media feels supported, challenged and inspired.

Once you’ve accepted our proposal it’s time to add flesh to bring out the details. At this stage we’ll talk through the project plan and schedule, confirm responsibilities and deliverables, and discuss the approval process. We’ll review your existing content, and provide feedback on additional requirements. For any work requirements beyond our capabilities we can always recommend reputable suppliers.

On larger projects we may convene a strategy workshop for key stakeholders and audience members. This allows us to deep dive into your brand, objectives, customers, KPIs and make sure that everybody is on the same page. By the end of this stage we’ll have the first draft of your digital marketing strategy, which will guide the rest of the process with who will do what, when, what tools they need and what the reporting criteria is.

Content is as important as design and we believe that content drives design, and not the other way round. For website design we’ll compile relevant and search engine-friendly copy, and craft the information architecture that determines what copy goes into each page, and how these pages should be linked.

For SEO we’ll conduct keyword research for your industry, and audit your existing website in terms of content, load speed, and responsiveness. Online advertising also hinges heavily on keyword research so we will identify the demographics that we want to target and the most effective platforms for doing so.

Social media platforms differ greatly in terms of how they display and prioritise content, so one of our first tasks is to repurpose your content for each platform, to maximise impact in the shortest time possible.

Now that all the necessary content is in place, we set to work on the production phase of your project. We carry out all design and development work in-house and we don’t outsource unless we absolutely have to (if we need specialist technical development for example). If we do outsource any of the work we handle all third-party communication so that you only have to deal with one point of contact throughout the project.

We involve you in discussions on direction wherever appropriate, and we’ll share preliminary mock-ups and prototypes with you on a regular basis. We encourage quick, honest feedback so that we can incorporate any necessary adjustments immediately.

Once the project deliverables are considered to be market-ready, we conduct a thorough review with your team, as well as any relevant external stakeholders. This involves proofreading copy, checking user experience, and testing functionality across multiple devices and browsers. Based on feedback we then fine-tune and move to the launch phase.

Digital marketing is an iterative process and regardless of the project, we remain by your side to continuously refine and improve your efforts, that is why we make sure your digital marketing strategy is flexible. As we better understand your customers, the means of communication that we utilize evolve. As your business grows, your objectives, and how they are prioritized, shift.

On website design projects, we guarantee to fix any bugs that arise post-launch free of charge. And as your online presence expands we offer maintenance plans for ensuring the design and content remain relevant and up to date.