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Uganda Rotary Cancer Program

Case Study


Rotary Uganda embarked on a mission to build a specialist cancer ward in Uganda at Nsambya Hospital. The Rotary Cancer Run held annually to raise funds intended to bridge the gap in the fight against cancer raised One Billion Uganda shillings this year. The Run was held on 25th August 2019 at Kololo Airstrip and in forty (40) other towns around the country and presided over by the Speaker of Parliament, Rt. Hon. Rebecca Kadaga brought together more than 50,000 runners across the country and in the Diaspora.

The Rotary Cancer Run 2019 was sponsored by the Parliament of Uganda, Centenary Bank and supported by New Vision, UAP Insurance, Liquid Telecom, Uganda Petroleum Authority, Maad Advertising, Events Warehouse, and Rwenzori Mineral Water among others.

Rotary Cancer Run 2019

  • Campaign: #RotaryCancerRun19 Artwork here
  • Brand: Rotary Cancer Run 8.
  • Client: Uganda Rotary Cancer Program
  • Duration: 5 months
  • Scope of work: Content Creation, Social Media Management, Influencer Marketing, Digital PR and Event Coverage.
  • Performance: 23,468,157 impressions
  • Platforms: Facebook and Twitter
  • Handle: @RotaryCancerRun
  • Online PR Value Generated: $92,000