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Global Logistics Convention

Case Study


The Global Logistics Convention (GLC) is an annual freight logistics event of the Federation of East African Freight Forwarders Associations (FEAFFA). The convention took place in Uganda and the Uganda Freight Forwarders Association (UFFA), National Logistics Platform (NLP) and The Ministry of Works and Transport hosted the second edition of the GLC under the theme “ Freight Logistics: The Edge of Competitiveness”.

 The event offers a unique opportunity for participants to share best practices in trade and policy, facilitate engagement with a wide range of stakeholders, as well as the provision of sensitization on the changing roles, responsibilities and emerging trends in the industry as a driver for productivity and competitiveness.  The event attracted over 100 participants from top-performing countries in Logistics. Additionally, it provided an opportunity for the public, private sector, development partners and civil society to promote mutual understanding and create a shared course of action.

  • Campaign: #LogisticsConvention18
  • Brand: Global Logistics Convention
  • Client: Uganda Freight Forwarders Association
  • Duration: 4 weeks
  • Scope of work: Content Creation, Social Media Management, Influencer Marketing, Photography, And Event Coverage.
  • Performance: 10,703,944 impressions
  • Platforms: Facebook and Twitter
  • Website:www.globallogisticsconvention2018.com
  • Handle: @UFFAuganda
  • Online PR Value Generated: $15,788