0393236893 | 0780234551 | 0702746761 info@boqwanamedia.africa

Uganda Banker’s Association

Case Study


Uganda Bankers Association (UBA) held its second Annual Bankers Conference (ABC) 2018 under the theme: Financial Sector Stability: Managing Risk in a Growing & Fast-Changing Environment”. 

ABC is an annual UBA event that brings together regulators, practitioners and various industry experts from international, regional and national spheres involved in facilitating and delivering financial and banking services, to discuss issues, trends, drivers and the dynamics that are increasingly shaping sustainability strategies in banking, finance & the overall development eco-system.

The one-day conference was held on Tuesday, 17th July 2018 at Kampala Serena Conference Center, Victoria Hall, Kampala Uganda and comprised two keynote addresses followed by two detailed thematic panel sessions.  

  • Campaign: #BankingConf18
  • Brand: UBA Annual Bankers’ Association
  • Client: Uganda Bankers Association
  • Duration: 4 weeks
  • Scope of work: Content Creation, Social Media Management, Influencer Marketing, Photography And Event Coverage.
  • Performance: 21,206,133 impressions
  • Platforms: Facebook and Twitter
  • Handle: @ugandabankers
  • Online PR Value Generated: $87,600